语言生态视角下影视语言的应用与治理探析

An Analysis of the Application and Governance of Film and Television Language from the Perspective of Language Ecology

从方言影视创作的当代语境出发,以热播扶贫剧《山海情》为研究对象,通过分析普通话和方言两个版本剧作的观众评价语,探讨观众对影视语言选择的情感倾向以及方言在影视创作中的特有优势,为构建多元和谐的影视语言生态系统提出治理路径和建议。

The popular poverty alleviation drama“Minning Town”is taken as the research object.By analyzing the audience’s appraisal to the Mandarin and dialect versions of the drama,the audience’s emotional tendency towards film and television language choices and the unique advantages of dialect in film and television creation are explored.The governance paths and suggestions for building a pluralistic and harmonious film and television language ecosystem are put forward.