旅游者出行行为建模与仿真研究

Research on the Modeling and Simulation of Tourists’Travel Behavior

为分析旅游出行所呈现的宏观现象,引入智能体理论构建了旅游者智能体出行仿真模型,并建立了旅游体验效用函数。在此基础上,根据旅游者的行为规律,提出了旅游者基于旅游体验效用最大化选择景点的行为决策策略。对设计的旅游交通网络进行了仿真模型验证分析,结果表明,所建立的智能体出行仿真模型可有效模拟旅游者在旅游城市范围内的出行行为,可为旅游城市交通管理提供参考依据。

In order to analyze the macro phenomena of tourists’travel behavior,the agent-based simulation model of tourists’travel behavior is established by agent theory,and the function of the tourism experience utility is proposed.According to the law of tourists’travel behavior,the decision-marking strategy for tourists to choose attractions which is based on the maximum of tourism experience utility is presented.Then,a tourism transport network is designed to verify the model.The results show that the agent-based simulation model of tourists’travel behavior is feasible to explain the tourists’travel in the tourist city.And the simulation model has high application value in analysis and assessment of the tourists’travel behavior in the tourist city.This study can provide a reference basis for the traffic management of tourist cities.