课程思政融入中职广告设计制作专业教学探索

Course Ideological And Political Integration Into The Secondary Vocational Advertising Design And Production Of Professional Teaching Exploration

随着“立德树人”理念的深度推进,在中职教学落实的过程中,除了要着眼于学生自身专业能力的发展之外,还要有效推进课程思政,将现代化教育观念融合于学科教学的全过程,将学生知识认知、技能发展与品德养成、人格发展有机结合在一起,为社会培养更多高素质综合型技能人才。广告是文化传播的重要途径,更是创新创意落地的一条有效途径。立足广告设计与制作专业教学,教师要能够更好地引领学生把握时代方向,将课程思政理念有效融入,贴近学生兴趣需求,创新课程展开模式,推动全面育人工作扎实开展。

With the deep advancement of the concept of "cultivating people by virtue", besides the development of students, we must effectively integrate the modern education concept into the whole process of subject teaching, promote the students’ knowledge cognition, skill development and moral character development, and cultivate more high-quality comprehensive skilled talents for the society. Advertising is an important way of cultural communication, but also an effective way to implement innovation and creativity. Based on the advertising design and production of professional teaching, teachers should better lead students to grasp the direction of The Times, effectively integrate the ideological and political concepts of the curriculum, get close to the interests and needs of students, innovate the curriculum development mode, and promote the solid development of the comprehensive education work.