基于视觉修辞领域的中国动画电影的跨文化传播思考

Cross-Cultural Communication Thinking Of Chinese Animated Films Based On The Field Of Visual Rhetoric

视觉修辞指的是一种视觉语言构建的艺术手法,通过语言分析的方式表达出不同的辞学范式,并实现理论范式的创新和延伸。中国动画电影在电影发展史上一直是短板,在动画制作、创新等方面都存在很多的不足,同时在电影跨文化传播中也存在定位模糊等问题。为了解决这些问题需要从视觉修辞角度对中国动画电影的跨文化传播思想的发展进行探究,并提出相应的解决策略。

Visual rhetoric refers to an artistic technique of visual language construction, expressing different rhetorical paradigms through language analysis, and realizing the innovation and extension of the theoretical paradigm. Chinese animation films have always been a weakness in the history of film development. There are many deficiencies in animation production and innovation, and there are also vague positioning in the cross-cultural dissemination of films. To solve these problems, we need to explore the development of the cross-cultural communication ideas of Chinese animated films from the perspective of visual rhetoric, and put forward the corresponding solution strategies.