摘要
新冠肺炎疫情以来,在线经济表现出来强大的韧性和活力,随着我国消费需求的升级发展,在技术和资本双重推动下,在线经济作为我国消费转型升级的重要实现载体发挥着重要作用。论文以消费者满意为导向,围绕网络零售服务经营者、消费者、政府监管、社会效益等方面,建立基于网络零售视角的在线经济消费环境评价指标体系,以期为网络零售消费环境评价实施提供一种可参考的评估方法。
Since COVID-19,the online economy has generated strong resilience and vitality.With the upgrading of consumer demand in China,the online economy,driven by technology and capital,has become an important carrier and played an important role in the transformation and upgrading of consumption in China.This paper takes consumer satisfaction as the guide around the network retail service operators,consumers,government regulators,social benefits and other aspects.This paper establishes the evaluation index system of online economy consumption environment based on the perspective of online retail,in order to provide a referential method for the evaluation of online retail consumption environment.
作者
朱婕
施琴
Zhu Jie;Shi Qin(Shanghai Institute of Quality and Standardization)
出处
《中国质量与标准导报》
2021年第4期48-51,共4页
China Quality and Standards Review
基金
上海市浦东新区市场监督管理局“消费环境评价规范系列标准研制”项目。
关键词
在线经济
消费环境
指标体系
评价指标
online economy
consumption environment
index system
evaluation index
