大学出版社的业态融合发展策略探析

On the Strategies of the Integrated Development of University Press Formats

融合出版是传统出版和新兴出版在内容、渠道、平台、经营、管理等方面的深度融合。融合出版并不是电子书、线上课程、有声书等形式的相加,而是多种形式的共存和相互促进。为此,在新形势下,大学出版社需要主动将传统出版与新形式、新技术、新媒体、新平台融合,构建起出版的新生态,从思维观念、体制机制、人才队伍、产品形式、平台构建、销售渠道等方面作出转变和创新,以符合市场的需求,同时也使融合出版成为大学出版社的新增长点。

Integrated publishing is the deep integration of traditional publishing and emerging publishing on content,channel,platform,and management.Integrated publishing is not the addition of e-books,online courses,audio books,etc.,but the coexistence and mutual promotion of multiple forms.To this end,university presses need to integrate traditional publishing with new forms,new technologies,new media and new platforms,to build a new ecology of integrated publishing,and make changes and innovations in terms of thinking,institutional mechanisms,talent teams,product forms,platform construction,and sales channels,to meet the needs of the markets and at the same time,make the integrated publishing a new growth point of university presses.