建设巴蜀文化旅游走廊世界重要旅游目的地战略下井研农民画产业发展对策研究报告

Study on the Countermeasure of Developing Jingyan Farmers’ Paintings Industry under the Strategy of Building the Cultural Tourism Corridor of Bashu

井研农民画作为巴蜀地域民间绘画艺术的代表,具有浓郁的乡土气息与丰富的传统风味,但其产业发展面临着人才聚集度与作品生产力、产品辨识度与地方特色性、市场结合度与产品转化率、版权保护度与市场推进力、社会声誉度与学术影响力等问题。需要科学辨析与理性回答农民画"是不是艺术品""能不能成为商品""走向消费的价值在哪里""传承重要还是创新重要"几个重要问题,以解决推进产业发展中重大理论认识问题。井研农民画作为文化产品,要以商业化的运作来实现市场价值转换,尤其在建设巴蜀文化旅游走廊世界重要旅游目的地战略下,需要采取"品牌""活化""赋值"等发展策略,提高井研农民画产业发展水平。

As the representative of folk painting art in Bashu region, the painting by Jingyan farmers has rich local flavor and rich traditional flavor, but its industrial development faces problems of talent gathering and work productivity, product identification and local characteristics, market combination and product conversion rate, copyright protection and market promotion ability, social reputation and academic influence. It is necessary to scientifically analyze and rationally answer the important problems of "art", "whether it can become a commodity ", "what is the value of consumption", "inheritance is important or innovation is important ",in order to solve the major theoretical problems in promoting industrial development. As cultural products, paintings by Jingyan farmers should be geared to the market value conversion by commercial operation, especially under the strategy of constructing the world important tourist destination of Bashu Cultural Tourism Corridor. We need to adopt development strategies such as "brand", "activation" and "assignment" so as to improve the industry level of paintings by Jingyan farmers.