新媒体时代建筑文化传播的发展与启示——以中日对比为例

The Development and Enlightenment of Architectural Culture Communication in the New Media Era:A Case Study of Comparison between China and Japan

信息化时代背景下,互联网技术的发展促进了主流媒介的兴起,并深刻地影响了自20世纪90年代以来人们对于信息获得的渠道、效率和反馈。建筑文化传播,既是国家推广其民族文化价值和独特性的主要方式,也是传达创作观念和获取大众认同的首要途径。基于建筑文化传播的重要性,本文以日本的建筑文化传播为例,对其发展特征、传播途径、影响因素等方面展开分析,并结合当下中国主流建筑传播媒介的聚焦方向和演变趋势,通过案例整合和对比研究,探究新媒体时代建筑文化传播在跨国度、跨领域之间的共性和联系。

The rise of mainstream media based on the development background of Internet technology and the information age has profoundly affected the channels,efficiency and feedback for people to obtain information since the 1990 s.The communication of architectural culture is not only the main way for a country to publicize its national cultural value and uniqueness,but also the primary way to convey creative ideas and obtain public recognition.Based on the importance of the communication of architectural culture,this paper takes the communication of architectural culture in Japan as an example to analyze its development characteristics,communication channels and influencing factors.Combined with the focus direction and evolution trend of the current mainstream architectural media in China,through case integration and comparative study,this paper explores the commonality and connection of the communication of architectural culture across borders and fields in the era of new media.