“网红”视角下的城市异质空间再观察

Re-observation of Urban Heterogeneous Space from the Perspective of"Internet Celebrity"

随着改革开放以来我国城市化进程加快,新建城区与老社区之间的落差与断裂加剧。面对城市中此类"异质空间",本文尝试从"网红"视角出发,重新审视其在新媒体时代虚拟与物质的多重切面。本文以广州天河商圈和长沙五一商圈为例,分析了多媒体传播背景下城市空间的实体和虚拟感知模式,并得到"网红"模式对于城市更新的若干启示。在此基础上,试图挖掘城市"异质空间"的潜能——在存量设计的语境下,它有可能成为一种设计资源,以新媒体带动微更新,促进城市异质空间的有机融合。

With the rapid urbanization process in China since the reform and opening-up policy,the fracture between the newly built urban spaces and the old ones have intensified.Facing such"heterogeneous space"in cities,this article tries to re-examine the collage of virtual and physical space in the new media age from the perspective of"Internet celebrities".Taking Guangzhou Tianhe Commercial District and Changsha Wuyi Commercial District as examples,this article analyzes the modes of perception of physical and virtual urban spaces under the background of multimedia communication,and obtains some enlightenment from it for urban renewal.Based on the research,this article attempts to put forward the potential of urban"heterogeneous space",which may become an important resource in the inventory design context,driving micro-renewal in urban heterogeneous space with the help of new media and promoting its organic integration.