摘要
文章从知识中介视角出发,探究以罗辑思维、樊登读书为代表的图书引读类视频平台如何进行内容层面的调整,又如何进行市场层面的运转。在内容层面,该类平台积极呼应以中产阶层为代表的核心用户,选题方面偏重解决他们的方法论焦虑,并以情节化的方式增强文本的可接受度;在市场运作层面,平台前期通过内容的传播构建社群巩固平台运转,之后再对社群进行泛化线上线下联动,以追求图书市场的长尾效应。
From the perspective of knowledge brokering,the article attempts to explore how the book guided-reading video platforms,represented by Logic Show and Spiritual Wealth Club,adjust their contents and operate at the market.On the contents level,these platforms actively respond to the core users represented by the middle class,select topics to address their "methodological anxiety",and enhance the acceptability of the text by highlighting plots.At the market operation level,the platform builds a community through the dissemination of contents to consolidate the platform operation,and then generalizes the community for online and offline linkage to pursue the long-tail effect of the book market.
作者
颜彬
YAN Bin(School of Journalism and communication,Tianjin Normal University,Tianjin 300387,China;School of Theater,Film and Television,Communication University of China,Beijingl00024,China)
出处
《编辑之友》
CSSCI
北大核心
2021年第10期11-15,21,共6页
Editorial Friend
基金
天津市哲学社会科学规划项目“融媒体视域下天津影像建构与传播策略研究”(TJXC20-005)。
关键词
图书引读类视频平台
知识中介
内容生产
市场运作
book guided-reading video platform
knowledge broker
content production
market operation
