出版机构播客运营和发展对策研究

The Operations and Development of the Publishing Houses’ Podcasting

近年来,出版类播客成为出版业界的新风潮,出版机构推出了一批具有代表性的播客节目。从实践角度看,出版类播客布局成功与否,运营是关键。在运营方面,这些播客通过精选出版主题,邀约知名作者、译者、专家等文化人参与节目,注重分发平台的多元化等举措吸引年轻用户参与。在此过程中,出版圈播客遇到内容定位、探索盈利模式、如何培养用户收听习惯等问题,如何解决这些问题,助力出版产业发展,业界需要给予持续关注和探讨。

There has been a new wave of podcasting in the publishing circle.The publishing houses have launched a number of representative podcasts.In practice,the success of podcasting depends on the podcasting operations.In terms of operation,to attract younger users,these podcasts generally pay attention to the selection of the topics,inviting renowned authors,translators,experts to participate in the program,and emphasizing the diversification of distribution platforms.In the meanwhile,they have to cope with contents positioning,explore profit model,and cultivate user base.Better solving these problems means empowering publishing industry and it still needs the consistent efforts and exploration of publishing industry.