嫩江流域民族传统体育文化与旅游业融合发展研究

Research on the integrated development of national traditional sports culture and tourism in Nenjiang River Basin

运用文献资料法、逻辑分析法等对嫩江流域民族传统体育文化与旅游业融合现状和发展进行了相关研究.在研究过程中发现其体育文化传承受到阻碍、缺乏市场竞争力、宣传力度不足等问题.并根据这些问题提出嫩江流域民族传统体育文化与旅游业融合发展的策略,即提高人民群众体育文化传承意识、增强市场竞争力、加强宣传力度、重视传统体育文化旅游.

Using the methods of literature and logical analysis,studies the current situation and development of the integration of national traditional sports culture and tourism in Nenjiang River Basin.In the research process,it is found that its sports culture inheritance is hindered,lack of market competitiveness,insufficient publicity and so on.According to these problems,puts forward some strategies for the integrated development of national traditional sports culture and tourism in Nenjiang River Basin,so as to improve the people′s awareness of sports culture inheritance,enhance market competitiveness,strengthen publicity and pay attention to traditional sports culture tourism.