专业市场网上网下融合的经验、困惑与对策

Experience, Confusion and Countermeasures of Online and Offline Integration of Professional Markets

在对浙江省十家网上网下融合示范市场试点进行深入调研的基础上,本文重点分析了专业市场网上网下融合方面的主要经验、主要困惑与瓶颈,并分别就网上网下融合模式、增强与第三方电商平台的谈判能力、人才队伍建设以及信用体系政策等方面,提出了促进网上网下融合的建议。

Based on an in-depth survey of ten pilot demonstration professional markets for online and offline integration in Zhejiang Province, this paper focuses on the analysis of the main experience, major puzzles and bottlenecks in online and offline integration in professional markets, and puts forward suggestions promote online and offline integration from discussing the online and offline integration models, enhancing negotiation capabilities with third-party e-commerce platforms, talent team building, and credit system policies.