山西5A级旅游景区文创产品开发研究——以平遥古城为例

On Cultural and Creative Product Development of 5A-levelTourist Attractions in Shanxi Province——A Case Study of Pingyao Ancient City

山西拥有众多5A级旅游景区,厚重的历史文化和隽美的自然风光为景区旅游文创产品的设计开发提供了创意源泉和人文基础。通过对山西旅游景区文创产品现状的调查发现:山西旅游景区文创产品存在着产品同质化、创意性不足和地域特色缺失等问题。作者研究并梳理了山西旅游景区文创产品的开发现状和作用,并以平遥古城为例,探讨山西5A级旅游景区文创产品的设计开发原则、开发方向及未来设计开发趋势。

Shaanxi has many 5A-level tourist attractions, and its long history and culture provide a source of creativity for the design anddevelopment of scenic tourismcultural and creative products. Through the investigation of the current situation of cultural and creativeproducts in Shaanxi tourist attractions, it is found that there are still problems such as product homogeneity, lack of creativity and regionalcharacteristics. This paper studies the current status and role of the design and development of cultural and creative products in Shaanxitourist attractions. Taking Pingyao Ancient City as an example, the author explores the design principles, design and developmentdirections and future design trends of cultural and creative products in Shaanxi's 5A tourist attractions.