互联网时代背景下“网红”群体对大学生价值观的影响探析

Analysis of the Influence of“Internet red”Group on College Students’Values under the Background of Internet Era

互联网的发展催生了“网红”群体,在互联网时代背景下成长起来的大学生,是“网红”群体的缔造者,也是“网红”群体的组成部分。当今“网红”群体发展呈现一定的特点,如传播渠道多元化、传播内容多样化、传播目的商业化等。“网红”群体的发展对大学生价值观的影响呈两面性,其消极影响不容忽视。对此,高校思想政治教育工作必须因势而新,通过强化学生主流意识、兼顾线上线下教育、规范各类媒体推送、构建立体防控举措等方式,积极引导,帮助大学生树立正确价值观。

The development of the Internet has given birth to the"net red"group.College students who grow up under the background of the Internet era are the founders and members of the"net red"group.Nowadays,the development of"Internet red "groups presents certain characteristics,such as the diversification of communication channels,the diversification of communication contents,the commercialization of communication purposes,etc"The influence of the development of"net red"group on College Students’ values has two sides,and its negative influence can not be ignored.In this regard,the ideological and political education work in Colleges and universities must be new according to the situation,and actively guide and help college students establish correct values by strengthening students’ mainstream consciousness,giving consideration to online and offline education,standardizing all kinds of media push,and constructing three-dimensional prevention and control measures.