大学生心理账户结构的调查与分析——以云南省部分高校为例

Investigation and Analysis of the Structure of College StudentsMental Accounts:Taking Some Universities in Yunnan Province as an Example

目前,针对大学生群体的心理账户研究较少。以昆明部分高校在校大学生心理账户为切入点,通过问卷调查结合探索性因子,分析大学生心理账户结构。将调研结果与其他主要学者的理论进行比较,归纳大学生群体与其他群体的心理账户结构的共性和差异性,期待为进一步研究大学生消费心理提供数据和理论依据。

At present,there are few researches on the mental accounts of college students.Taking the mental accounts of college students in some colleges and universities in Kunming as the starting point,we try to find out the structure of the mental accounts of college students through questionnaire survey combined with exploratory factor analysis,compare the research results with the theories of other major scholars,summarize the similarities and differences of the structure of the mental accounts of college students and other groups,and try to provide data and theoretical basis for the research of college studentsconsumption psychology.