自媒体语境下涉农信息传播风险的治理及规避研究

Research on Governance and Avoidance of Risks in Agriculture-related Information Communication in the We-Media Context

自媒体时代变革了传统的信息传播方式,涉农信息传播呈现渠道多元化、内容多模态的特征,传播质量良莠不齐,给现行的信息传播管理机制带来了挑战。文章从探讨自媒体时代背景下的涉农信息传播现状入手,寻找适应涉农信息传播治理的范式,以规避涉农信息在自媒体时代传播中出现的舆情、伦理等风险。

In the age of we-media,traditional information dissemination methods have been changed,and the dissemination of agriculture-related information is characterized by diversified channels and multi-modal con⁃tents,and the quality of dissemination varies from good to bad,which brings challenges to the existing informa⁃tion dissemination management mechanism.This article starts by exploring the current situation of agriculture-related information dissemination in the we-media era to find a paradigm for governance of agriculture-related information dissemination in order to avoid the risks of public opinion and ethics arising therefrom.