摘要
能源企业的身份建构是企业提高自身竞争力的重要环节,但其重要性常被忽略。本文基于语料库的定量研究方法,从批评话语分析视角出发,研究“中国石油”如何通过其官方网站中的新闻报道建构企业身份。通过对特定高频词、索引行、搭配词及指称/命名策略、述谓策略和视角化策略的研究,探究新闻报道在建构企业身份时的语言使用特点,并揭示在新闻语篇中意识形态对语言使用的影响,以期对树立能源企业良好形象,增强我国能源实力有所帮助。
The identity construction of energy enterprise is a significant part in enhancing its competitiveness.However,its importance is often underestimated.Therefore,based on the corpus-based quantitative research method,this paper studies how China National Petroleum Corporation(CNPC)constructs its identity through the news reports in its official website from the perspective of critical discourse analysis.Through the analysis of the specific high-frequency words,concordance lines,collocation words,denotation/naming strategies,predication strategies and perspective strategies,this paper explores the characteristics of language use in news reports during the process of constructing enterprise identity and reveals the influence of ideology on language use in news discourse,hoping to contribute to the construction of the good image of energy enterprise and the enhancement of our country's strength in energy.
作者
孙秀丽
SUN Xiuli(School of Foreign Studies,China University of Petroleum,Qingdao 266580,China)
出处
《山东外语教学》
北大核心
2021年第5期21-30,共10页
Shandong Foreign Language Teaching
基金
中央高校基本科研业务费专项资金资助项目“‘一带一路’合作国家能源话语与文化研究”(项目编号:19CX04039B)
山东省教学研究面上项目“面向新工科人才培养需求的大学外语课程‘三维’创新研究”(项目编号:M2020209)
山东省社会科学规划项目“哥本哈根学派研究”(项目编号:09CWXZ18)的阶段性成果。
关键词
能源企业
身份建构
批评话语分析
中国石油
energy enterprise
identity construction
critical discourse analysis
China National Petroleum Corporation
