数字媒介背景下中国古代小说传播态势研究——以《红楼梦》为中心

On Spreading Trends of Chinese Ancient Novels in Digital Media Era——Based on Dream of the Red Chamber

21世纪以来是以《红楼梦》为代表的中国古代小说传播的重要阶段,已呈现出文本、有声、影视改编、旅游文创等多元传播的态势。这是古代小说面对视觉文化、读图时代、技术主义等的冲击和挑战,顺应传承发扬中华优秀传统文化的国策,发挥自身“文备众体”“文备众题”的文体优势,凭借互联网、移动电子设备等数字媒介的技术优势而收到的良好传播效果。且可据此态势乐观展望古代小说的未来传播图景。

Since the 21st century,Chinese ancient novels with Dream of the Red Chamber as a representative have entered into the important stage of communication with text,audio,video,tourism creation and other communication modes,which is the good result of ancient novels confirming to the national policy of carrying forward fine traditional Chinese culture and making good use of it’s own strong points by use of internet and mobile digital devices when faced with the shorck and challenge of visual culture,picture era and technology-ism.Therefore the future communication trend of Chinese ancient novels in the digital media era can be inferred.