自媒体背景下传统新闻传播实现融媒体传播的合理路径

A Reasonable Path for Traditional News Communication to Realize Integrated Media Communication under the Background of Self-media

网络信息技术的革新,激发了媒体传播技术的发展和变化,依托自媒体平台实现新闻传播模式的快速发展,并得到了较为广泛的认同。较之传统媒体背景下的新闻传播方式,自媒体新闻传播具有实时性强、传播结构网络化、入门难度低等优势。以自媒体为背景,探讨传统新闻传播形式实现融媒体传播的路径,意在分析自媒体的出现对传统新闻媒体的影响,进一步提出实现融媒体传播的有效路径。研究分析可知,基于融媒体传播的目标,需要在现代社会的新闻传播中重视新技术的积极应用、专业新闻媒体工作人员的素质提升以及对舆论环境的管理和净化,只有做好充分的融媒体传播准备,才能在传统新闻传播的过程中实现新媒体与传统媒体的有机融合,提升新闻传播水平。

The innovation of network information technology has stimulated the development and change of media communication technology.Relying on the self-media platform,the rapid development of news communication mode has been widely recognized.Compared with the news communication mode of traditional media,we-media news communication has the advantages of strong real-time,networked communication structure and low entry difficulty.Taking we-media as the background,this paper discusses the path of traditional news communication forms to realize financial media communication,analyzes the impact of the emergence of we-media on traditional news media,and further puts forward the effective path to realize financial media communication.We should pay attention to the active application of new technology,the improvement of the professional news media staff and the management and purification of public opinion environment in the news communication of modern society.Only by making full preparations for financial media communication,can we realize the organic integration of new media and traditional media in the process of traditional news communication,improve news communication.