论“两微一端”网络思想政治教育的建构逻辑

On Construction Logic of"Microblog and WeChat APP"Network Ideological and Political Education

思想政治教育入驻“两微一端”,反映思想政治教育形态迁移新趋势。以学科融合为先导、以规律生成为支撑、以模式建构为载体,以实效提升为目标,是网络思想政治教育的建构逻辑。马克思主义理论、计算机科学技术、传播学理论、社会学与心理学等各学科交叉融合,是“两微一端”思想政治教育的理论基础。思想政治教育发生过程从单向度到交互式,是“两微一端”思想政治教育的生成逻辑。依托现代网络信息技术的思想政治教育过程重构与模式重塑,实现“精准思政”,是“两微一端”思想政治教育的实现方式。加强顶层设计、立足思政教育规律、打造官方自媒体、建设专业队伍、优化网络环境,助推高校网络思想政治教育实效新提升。

Ideological and political education exists in the"Microblog and WeChat APP",reflecting the new trend of the migration of ideological and political education.Taking discipline integration as the forerunner,rule generation as the support,model construction as the carrier,and actual effect improvement as the goal are the construction logic of network ideological and political education.The interdisciplinary integration of Marxist journalism,computer science and technology,communication theory,sociology and psychology is the theoretical basis of ideological and political education of the"Microblog and WeChat APP".The generation process of ideological and political education from one-dimensional to interactive liberalization is the law of generation of ideological and political education of"Microblog and WeChat APP".Reconstruction of the process and model of ideological and political education with the help of algorithms and neural network technology to achieve"precise ideological and political"is the realization of"Microblog and WeChat APP"ideological and political education.It is proper to strengthen the top-level design,take the laws of ideological and political education as the base,build official self-media,build professional teams,optimize the network environment,to boost the effectiveness of online ideological and political education in colleges and universities.