零售企业节约监督费用或降低租金、信息费用假说分析--以鞋类销售为例

Hypothesis Analysis of Retail Companies Saving Supervision Costs or Reducing Rents and Information Costs——Take Shoe Sales as an Example

城市商场或购物中心卖鞋的专柜,鞋子陈列时常出现这样一个有趣的现象:商户们喜欢把左右脚颜色不同的一双鞋摆在一起,仅有极少数左右脚颜色相同的一双鞋摆在一起。节约监督费用和降低租金与信息费用的假说都能合乎逻辑地解释这个现象。但是,节约监督费用的假说解释被事实推翻,降低租金及信息费用的假说解释还没有被证伪。当我们构建了一个假说理论能够解释某一现象时,假说理论逻辑上对,不等于事实上也对。理论之间的竞争形成的假说要通过事实的验证来实现,要淘汰已被证伪的假说理论,留下暂且未被证伪的假说理论。

In city shopping malls or shopping malls selling shoe counters,there is often an interesting phenomenon in shoe display:merchants like to put a pair of shoes with different colors on the left and right feet together,and only a few shoes with the same color on the left and right feet are placed Together.The hypotheses of saving supervision costs and reducing rent and information costs can logically explain this phenomenon.However,the hypothetical explanation for saving supervision costs has been overturned by the facts,and the hypothetical explanation for reducing rent and information costs has not been falsified.When we construct a hypothetical theory that can explain a certain phenomenon,the hypothesis is logically correct,but it does not mean that it is actually correct.The hypothesis formed by the competition between theories should be realized through the verification of facts,and the hypothetical theories that have been falsified should be eliminated,and the hypothetical theories that have not been falsified for the time being are left.