“现代化大城市”战略背景下岳阳市全域旅游建设路径及对策

On the Route and Countermeasure of the Whole Region Tourism Construction in Yueyang City under the Background of"Modern Big City"Strategy

随着大众旅游的兴起和全域旅游理念的深入,全国旅游业发展迎来了前所未有的机遇和挑战。本文运用SWOT分析法,分析岳阳市全域旅游发展面临的优势、劣势、机遇和威胁,从旅游规划创新、旅游公共服务体系建设等方面构建“现代化大城市”战略背景下岳阳市全域旅游建设路径图,以“全域、生态、发展”为核心,在景城共建、生态依托和文旅融合创新发展等方面积极探索,以深化全域旅游改革。

With the rise of mass tourism and the deepening of the concept of regional tourism,the development of the national tourism industry has ushered in unprecedented opportunities and challenges.Using SWOT analysis,this paper analyzes the advantages,disadvantages,opportunities and threats faced by the development of global tourism in Yueyang City,and builds the path map of Yueyang's regional tourism construction under the strategic background of"modern big city"from the aspects of tourism planning innovation and tourism public service system construction.Taking"global,ecological and development"as the core,we can actively explore the construction of scenic cities,ecological support and innovative development of cultural and tourism integration,and deepen the reform of global tourism.