B2C平台出口电商企业物流风险评估

Logistics Risk Evaluation for Export-oriented E-commerce Enterprises on B2C Platform

以B2C模式出口电商企业物流模式为研究对象,针对出口电商的物流风险进行评估,通过分析B2C跨境电商平台中出口电商企业物流模式,对物流环节的风险因素进行识别,进而采用AHP法为风险因素赋予权重,分析出口电商在物流过程中应重视的风险因素及存在的问题,并提出相应控制建议。

In this paper,taking the logistics mode of export-oriented B2C e-commerce enterprises as the subject,we evaluated the logistics risk exposed to these enterprises,and identified the risk factors in the logistics link by analyzing the logistics mode of the export oriented e-commerce enterprises on B2C cross-border e-commerce platforms.Next,using the AHP method to assign weights to risk factors,we analyzed the risk factors that the export-oriented e-commerce enterprises should pay attention to in the logistics process,and put forward the corresponding suggestions for their control.