市场经济下电力企业市场营销的创新策略

Innovative Strategy of Electric Power Enterprise Marketing under the Market Economy

随着科学技术的进步,市场经济作为配置社会资源的经济主要形式得到了巨大的发展。在市场经济中,电力属于一种无形的商品,对人民、社会、国家都是必不可少的,更是国民经济顺利发展的关键。而电力企业肩负着合理规划、运用国家电力资源推动国民经济的重任,在市场经济的浪潮中,需要适应不同的经济环境。因此,电力企业在市场营销中要做到敢于创新、锐意进取。文章先从市场经济下电力企业市场营销面临的问题、创新思路以及具体的创新方案等方面,深度剖析市场经济下电力企业市场营销的创新策略。

With the progress of science and technology,the market economy has developed greatly as the main economic form of allocating social resources.In the market economy,electric power belongs to an invisible commodity,which is essential to the people,society and the country,but also the key to the national economy.Electric power enterprises shoulder the heavy responsibility of reasonable planning and using national electric power resources to promote the national economy.In the wave of market economy,they need to adapt to different economic environments.Therefore,the electric power enterprises in the marketing to dare to innovate,forge ahead.This paper analyzes the marketing strategy of power enterprises from the marketing problems,innovative ideas and specific innovation scheme.