基于桂林方言文化的旅游文创产品设计研究

Research on the Design of Tourism Cultural and Creative Products Based on Guilin Dialect Culture

方言作为一个地方性的非物质文化遗产,是传承文化的"活化石",应当给予充分的保护与传承,设计开发关于桂林方言这样具有特色和情感的文化创意产品,对于文化的传播起到了关键性的推动作用。基于桂林本地方言文化,运用情感化设计原则,将具有桂林地方特色的文化元素进行提取和归纳,以桂林方言作为文化创意产品的设计元素,不仅使传统桂林方言文化在当代得到传承与传播,也能将桂林旅游特色文化推向世界,以"设计扶贫"理念带动桂林文旅事业的发展。

Dialect,as a local intangible cultural heritage,is the"living fossil"of cultural heritage.It should be fully protected and inherited,the design and development of cultural and creative products with characteristics and emotions such as Guilin dialect plays a key role in the spread of culture.Based on Guilin’s local dialect and culture,using emotional design principles,the cultural elements with local characteristics of Guilin are extracted and summarized,and Guilin dialect is used as the design element of cultural creative products.Not only can the traditional Guilin dialect culture be inherited and disseminated in the contemporary era,it can also promote the Guilin tourism characteristic culture to the world,and drive the development of Guilin’s cultural tourism industry with the concept of"designing poverty alleviation".