摘要
禅意在中国传统文化中占据重要地位,既是一种宗教思想,又是一种独特的审美态度。从海报设计中的主题意义、文字语言、图形表现、色彩格调、氛围情景上着手,通过海报设计中的案例分析,探究禅意在海报设计中呈现的审美意境,同时从中发掘可被吸收借鉴的艺术精华,思索如何通过视觉化的传达营造意境美;通过将禅意的内在涵义与外在形式不断融合,增添海报设计表现的无穷魅力,使得海报设计更具视觉感染力。
Zen occupies an important position in Chinese traditional culture,which is not only a religious thought,but also a unique aesthetic attitude.Starting from the theme meaning,text language,graphic expression,color style and atmosphere scene of poster design.Through the case analysis,we study the aesthetic conception of Zen in the poster design,explore the art essence that can be absorbed from the poster design,and think about how to create artistic beauty through visual communication.Through the continuous integration of the inner meaning and the external form of Zen,the infinite charm of poster design is added,which makes the poster design more visual appeal.
作者
贺艳
黄信初
HE Yan;HUANG Xin-chu(School of Solex Design Art,University of South China,Hengyang,Hunan,421001)
基金
湖南省教育科学“十三五”规划课题项目(编号:ND209135)。
关键词
禅意
海报设计
意境美
Zen
Poster Design
Artistic Conception
