电力营销信息化管理策略浅析

Analysis on the Informatization Management Strategy of Electric Power Marketing

信息化是促进电力行业转型升级,助力服务型电力企业构建的一个重要方向,尤其是营销工作更是在信息化的助力下实现了彻底革新,此时强化针对性管理显得尤为重要。文章立足电力营销现状,对电力营销信息化管理的重要性、基本原则与有效策略进行了重点探析,以期助力电力营销信息化管理水平提升。

Informatization is an important direction to promote the transformation and upgrading of power industry and help the construction of service-oriented power enterprises.In particular,the marketing work has achieved a complete innovation with the help of informatization.At this time,strengthening targeted management is particularly important.Based on the current situation of power marketing,this paper focuses on the importance,basic principles and effective strategies of power marketing information management,in order to help improve the level of power marketing information management.