“体育强国”背景下我国体育用品业高质量发展路径研究

Research on the Development Path of High Quality of Sports Good s Industry in China under the Background of"Sports Power"

通过文献资料法、逻辑分析法等研究方法,发现体育用品业的高质量发展对实现体育强国国家战略,打造体育用品国际品牌,顺应体育用品业激烈竞争都具有重要意义。然而,我国体育用品业在发展中还存在科技创新驱动不足、高档品牌培育缺乏、产品质量参差不齐以及专业后备人才不足等问题。建议通过提升企业创新能力、努力培育高档体育品牌、加强体育市场监督、注重体育专业人才建设等措施来提升体育用品业的高质量的发展路径。

Through literature review,logical analysis and other research methods,it is found that the high-quality development of sporting goods industry is of great significance to realize the national strategy of sports power,build international brand of sporting goods and comply with the fierce competition of sporting goods industry.However,there are still some problems in the development of China's sporting goods industry,such as lack of scientific and technological innovation drive,lack of high-end brand cultivation,uneven product quality and lack of professional reserve talents.It is suggested to improve the high-quality development path of sporting goods industry by improving enterprise innovation ability,striving to cultivate high-grade sports brands,strengthening sports market supervision and paying attention to the construction of sports professionals..