体育文化在微时代背景下的传播渠道及策略

Communication Channels and Strategies of Sports Culture in Micro Era

体育文化作为文化中的重要组成部分,是我们日常生活中不可或缺的一部分。在经济迅猛发展、社会文明程度不断提高的前提下,体育文化传播迎来了新的发展机遇,对此,该文结合当前社会经济发展形态,首先研究了体育文化在当下信息网络时代中的传播渠道,其次具体分析了上述传播所具有的优势及特点,最后提出了在微时代背景下,体育文化传播的策略,以期促使体育文化实现进一步的发展。

As an important part of culture,sports culture is an indispensable part of our daily life.Under the premise of rapid economic development and continuous improvement of social civilization,sports culture communication has ushered in new development opportunities.In this regard,combined with the current social and economic development form,this paper first studies the communication channels of sports culture in the current information network era;secondly,it specifically analyzes the advantages and characteristics of the above communication;finally,this paper puts forward some suggestions on the development of sports culture in the micro network era Under the background of the times,this paper puts forward the strategies of sports culture communication in order to promote the further development of sports culture.