城市居民参与乡村旅游的因素调查研究——以宝鸡市为例

Research on the Factors of Urban Residents’ Participation in Rural Tourism——Taking Baoji City as an Example

基于第一手调查数据资料,以宝鸡市为例,研究城市居民参与乡村旅游的影响因素。在SPSS 20.0的软件环境下,应用主成分回归分析法与有序Logistic回归分析,从因子个体与维度进行影响因素探索研究。研究结果表明:①城市居民的乡村旅游参与强度在年龄、受教育程度及月收入方面表现出显著的差异性。②影响城市居民参与乡村旅游的因素包括:居民个人>村庄建设。居民个人因素包括:乡村旅游偏好>闲暇时间>出行距离,起到了主导作用。村庄建设因素包括:自然风光>地域文化>娱乐项目>公共服务,起到了旅游吸引与支撑作用,同时公共服务还具有较强制约性作用。研究结果对提升宝鸡乃至整个西部地区乡村旅游参与度提供理论依据。

Based on the first-hand survey data, taking Baoji City as an example, it researches the factors of urban resident participation rural tourism. In the software environment of the SPSS 20.0, it uses principal component regression analysis and ordinal logistic regression analysis to explore participatory factors from the factor individual and dimension. The results showed that:①rural tourism participation shows significant differences in urban residents’ age, education level and monthly income.②Factors influencing urban residents’ participate in rural tourism include individual residents personal quality >village construction. The individual factors of residents include: rural tourism preference>leisure time > travel distance, which play a leading role. Village construction factors include natural scenery>regional culture>entertainment projects > public services, which play a role of tourism attraction and support, and public services also have a strong restrictive role. The research results which are as a theoretical basis provide for the participation of rural tourism in Baoji City and even the whole western region.