互联网平台的特性、本质、价值与“越界”的社会治理

Characteristics, Essence and Value of Internet Platform and “Cross-Border” Social Governance

互联网平台的出现是新型传播生态中的革命性再造,平台和新型主流媒体作为新型生态中的一体两面,相辅相成。互联网平台的本质是以技术为骨骼、以商业为灵魂的开放、多元、普适的基础服务平台,具有三种形态架构。随着其不断发展,互联网平台的"任性"与"越界"属性不断凸显,引起了全球范围的警醒。我国必须不断加强顶层设计与健全法治,多管齐下,加强对垄断性互联网平台的治理;同时,主流媒体必须嵌入平台,成为其主要的传播主体,进而重获移动互联网时代传播主导权。

The emergence of internet platform is a revolutionary reconstruction in the new communication ecology. Platform and new mainstream media, as two sides of the new ecology, complement each other. The essence of the internet platform is an open, diversified and universal basic service platform with technology as the skeleton and business as the soul. It has three forms of architecture. With its continuous development, the "willful" and "cross-border" attributes of the internet platform have become increasingly prominent, which has aroused global attention. China must continue to strengthen top-level design and improve the rule of law. At the same time, the mainstream media must be embedded in the platform and become the major communication subject, so as to regain the communication dominance in the era of mobile internet.