莆田市妈祖文创产品现状与发展考察

Status and Development of Mazu Cultural and Creative Products in Putian City

对高校、妈祖庙、群众文体艺术活动场馆以及妈祖文化创意产品开发公司与人员进行深度访谈,广泛了解现有市场上的妈祖文创产品,并在此基础上思考如何进一步推动妈祖文化创意产业生产研发出既具有文化价值,又与时俱进且贴合市场需求的产品。同时,梳理当下莆田市场中妈祖文化创意产品的类型,系统地阐述莆田地区妈祖文化创意产品的具体情况。

This article conducts in-depth interviews with colleges and universities,Mazu temples,mass cultural and artistic activity venues,and Mazu cultural and creative product development companies,and has a broad understanding of the existing Mazu cultural and creative products on the market.On this basis,it thinks about how to further promote the production and development of Mazu cultural and creative industries to develop products that not only have cultural value,but also keep pace with the times and meet market needs.At the same time,this article sorts out the types of Mazu cultural and creative products in the Putian market,and systematically explains the specific conditions of Mazu cultural and creative products in Putian.