妈祖形象的现代视觉表现语言探析

An Analysis of the Modern Visual Expression Language of Mazu Image

对妈祖的形象进行深入分析归纳,概括出妈祖勇敢和善的凡俗形象、扶危济困的海神形象、慈悲庄重的神祇形象这三大特点,并通过分析妈祖形象在现代视觉设计中的表现,发现妈祖形象愈加呈现出年轻化、多元化的特点。由此探讨如何将现代设计与妈祖文化相结合,总结归纳出妈祖形象新表现的原则和思考,希望搭建起传统与现代的桥梁,为妈祖的现代视觉形象设计寻出一条可供考虑的途径,找出吸引年轻族群的新创意。

This article analyzes and summarizes Mazu's image in depth,and summarizes the three characteristics of Mazu's brave and benevolent mundane image,the image of the sea goddess who helps the poor and the troubled,and the compassionate and solemn deity image.By analyzing the performance of the image of Mazu in modem visual design,it is found that the image of Mazu is increasingly showing younger and diversified characteristics.Therefore,this article discusses how to combine modem design with Mazu culture,summarizes the principles and thinking of the new expression of Mazu image,hoping to build a bridge between tradition and modernity,find a way for Mazu's modem visual image design to be considered,and find new ideas that attract young people.