我国新闻发布制度建设中的传播学思考

Thoughts on the Communication of China’s Press Release System

在我国抗击新冠肺炎疫情的斗争中,新闻发布制度建设彰显了国家治理体系和治理能力提升的特殊重要性。文章以2021年7月20日南京正式对外发布新一轮新冠肺炎疫情为起点,对全国17个省级行政主体和34个地(市)级行政主体新闻发布平台上的新冠肺炎疫情新闻发布工作进行了实证研究,从发布主体、发布形式、发布内容、发布人员、媒体问答等多维视角切入,全面分析了新一轮新冠肺炎疫情新闻发布中呈现出的传播状况,并着力对新闻发布的传播效果进行深入分析与策略探讨。

In China’s COVID-19 prevention and control endeavor,the practice of press release plays an important role in the modernization of China’s governance system and capacity.This article is based on the empirical study of the press release by 17 provinces and 34 cities on their fight against COVID-19 from July 20 to August 4.It analyzes the communication effect of those press releases from the perspectives of subject,form,contents,personnel,and media interaction.It also provides indepth insights and strategies in an attempt to enhance the effects of press release.