乡村女性短视频话语实践中的束缚与合谋

Suffering and Conspiracy of Discourse Practice in Short Videos of Rural Women

短视频凭借易上手、易传播的特点打破了城市对传播媒介的垄断,在一定程度上为乡村群体提供了自我表达的渠道。但本文以中国乡村女性群体为研究对象,借用费鲁奇奥·罗西-兰迪提出的"精致压迫"(1)概念,指出乡村女性短视频中存在的现实问题,并从他者凝视、自我偏视和平台短视三个角度探究其原因,并提出改变这种现状要依靠多方合作:乡村女性的"自我觉醒"、平台方的"平台觉知",以及打破社会权力结构的"平权主义",以此促成新的社会共识,更好地实现社会利益、个人价值和个体解放与全面发展。

Short videos,which are easy to use and easy to distribute,break the monopoly of cities on the media,and provide a channel for rural groups to present themselves to some extent.However,focusing on the group of rural women,this article is based on Ferruccio Rossi-Landi’s"refined oppression"concept and points out the problems existing in the short videos of rural women.It analyzes the causes from the perspectives of gaze of others,the bias of themselves,and the shortsightedness of platforms.The solution it provides involves the cooperation of multiple parties,including the self-awareness of the rural women,the social responsibility of the platform,and the affirmative action that breaks current social power structure,so as to achieve social well-being,individual value,and people’s liberation and all-round development.