摘要
作为一种传媒文化现象,电视主持风格必然会体现出一个时代社会文化的变迁,适应不同时代传播语境,服从不同时期社会发展和受众审美需求,并发挥一定的社会功能。在媒介发展的历程中,电视节目及主持风格都发生了不同程度的异化,存在媚俗化、同质化和表象化等问题。本文将基于马克思主义异化理论对电视节目主持风格的异化现象进行批判审视。
As a media cultural phenomenon,the TV hosting style reflects the changes of social culture of the time,adapts to the communication context of different stages,meets the aesthetic needs of social development and audience,and exerts its social functions.In the course of media development,TV programs and their hosting styles have undergone different ranges of alienation,with such problems as kitsch,homogeneity and superficiality.This article provides a critical examination of the alienation phenomenon for TV program hosting style from the perspective of Marxist alienation theory.
出处
《传媒观察》
CSSCI
2021年第10期76-82,共7页
Media Observer
基金
东莞理工学院博士科研启动项目“中国电视节目主持风格的演进与创新”(2062016145)的研究成果。
关键词
异化
主持风格
批判审视
媚俗化
同质化
表象化
alienation
hosting style
critical examination
vulgarization
homogeneity
superficiality
