困境中的突破与坚守:革命战争年代《新华日报》的传播智慧

Breakthrough and Persistence in Difficulty:Communication Wisdom of the Xinhua Daily in Time of War

《新华日报》自创刊以来,国民党当局对其一直使用各种手段阻碍报刊的发行、报道,并胁迫读者,试图破坏共产党在人民群众心目中的形象。《新华日报》在困境中一面采用正面宣传方式,一面改进报刊内容并加强与读者的沟通,守住了来之不易的公开办报阵地,走出了一条独特的办报之路。文章从其办报背景出发,梳理中国共产党办报的"新华模式"及其所面临的困境和发展路径。

Since the founding of the Xinhua Daily,the Kuomintang authorities tried to hinder the publication and reporting of newspapers and periodicals,coerce readers,and destroy the image of the Communist Party in the eyes of the people.In response to the difficult situation,the Xinhua Daily adopted a positive publicity approach to improve the contents of newspaper and strengthen communication with its readers.It not only managed to hold its ground of a publicly-run newspaper but also developed its own distinctive characteristics.Starting from its background,this article sorts out the"Xinhua model"of the Communist Party of China and the difficulties it faced and development path it pursued.