茶文化产业的特征及发展模式探析

Analysis on the Characteristics and Development Mode of Tea Culture Industry

发展茶文化产业是响应习近平主席号召,把茶文化、茶产业、茶科技这篇文章做好的重要途径。茶文化产业的核心是文化,本质是产业。在文化层面上,茶文化产业是服务于大众消费的产业,茶文化的独特内涵是茶文化产业的价值源泉,茶文化产业的发展需要创新和创意的助力以及知识产权的保驾护航。在产业层面上,茶文化产业本质上是一种经济性活动,强调跨界融合,茶文化的产业化与茶产业的文化化是茶文化产业发展的主要路径。目前,茶文化产业发展的主要模式包括茶文化旅游休闲模式、茶文化康养模式、茶文化研学模式、茶文化会展节事模式和茶文化创意产品开发模式。

The development of tea culture industry is an important way to respond to the call of President Xi Jinping and to do a good job in tea culture,industry,and technology.The core of tea culture industry is culture,and the essence is industry.At the cultural level,tea culture industry is an industry that serves mass consumption.The unique connotation of tea culture is the source of value of tea culture industry.The development of tea culture industry needs the support of innovation and creativity and the protection of intellectual property rights.At the industrial level,tea culture industry is essentially an economic activity,which emphasizes cross-border integration.The industrialization of tea culture and the culturalization of tea industry are the main paths for the development of tea culture industry.At present,the main modes for the development of tea culture industry include tea culture tourism and leisure mode,tea culture health mode,tea culture research mode,tea culture exhibition and festival mode,and creative product development mode of tea culture.