基于“推-拉”理论的进藏女性游客旅游动机研究

Research on the Tourism Motivation of Female Tourists in Tibet Based on"Push-pull"Theory

“她经济”的发展促使女性旅游发展不断升温,而西藏作为具有民族特色的旅游目的地吸引了众多女性游客到来,鉴于此,在“推-拉”理论视角下,应用因子分析法对进藏女性游客的旅游动机进行了研究。结果显示:推力因子“对西藏的好奇与向往”和拉力因子“西藏是国内独一无二的小众旅游目的地”是女性游客进藏旅游最重要的影响因子;应用因子分析法提取出4个推力公因子和3个拉力公因子,在此之中,推力公因子“探新求异与精神满足”和拉力公因子“西藏的独特性”两项是女性游客进藏旅游最重要的影响因子。根据结果进而提出相应建议,希望能够对西藏旅游目的地的开发和营销提供参考价值。

The development of"Her economy"has promoted the development of women's tourism.As a tourist destination with national characteristics,Tibet has attracted many female tourists.From the perspective of"push-pull"theory,the motivation of female tourists in Tibet is studied and analyzed through factor analysis.The results show that the push factor"Curiosity and yearning for Tibet"and the pull factor"Tibet is a unique minority tourist destination in China"are the most important influence factors for female tourists.We use factor analysis to extract 4 push common factors and 3 pull common factors,among which the push factor"exploration of new differences and spiritual satisfaction"and the pull factor"Tibet's uniqueness"are the most dominant.Then we put forward suggestions,providing reference value for the development and marketing of tourist destinations in Tibet.