文化旅游融合视域下棠阴夏布文化创意产品开发策略研究

RESEARCH ON DEVELOPMENT STRATEGIES FOR TANGYIN XIABU CULTURE INNOVATIVE PRODUCTS FROM THE PERSPECTIVE OF CULTURAL TOURISM INTEGRATION

文化旅游融合发展是旅游业的新发展模式,而文化创意产品开发是旅游业发展中的重要一环。文章通过对棠阴夏布的由来、存在的问题与研究意义展开分析,从挖掘区域文化要素创新产品、结合潮流文化创新染色技艺、构建棠阴夏布体验式项目三个角度探索文化旅游融合视域下棠阴夏布文化创意产品的开发策略。通过研究,以期提高棠阴夏布文化创意产品在当代消费观念下的适用性,促进棠阴夏布产业的优化与升级,为其文化创意产品开发提供参考。

The integrated development of cultural tourism is a new development mode of tourism,and the development of cultural creative products is an important part of the development of tourism.Through the analysis of the origin,existing problems and research significance of Tangyin Xiabu technique,this paper explores the development strategy of Tangyin Handmade Ramie Fabrics cultural creative products from the perspective of cultural tourism integration from three perspectives:Mining regional cultural elements to innovate products,combining with the trend culture to innovate dyeing technology,and constructing Tangyin Handmade Ramie Fabrics technique experiential project.Through the research,in order to improve the applicability of Tangyin Handmade Ramie Fabrics cultural and creative products under the contemporary consumption concept,promote the optimization and upgrading of Tangyin Xiabu technique industry,and provide reference for its cultural and creative product development.