基于雁城文化的梳子创意设计

INNOVATIVE DESIGN OF COMB BASED ON YANCHENG CULTURE

文章通过探讨湖南衡阳雁城文化与梳礼文化的关联,创新雁城文化梳的产品设计方法,改善目前市面上梳子样式单一、难销滞销的现状,从而促进衡阳制梳业的发展。基于实地调查法与问卷调查法,收集分析衡阳制梳企业市场行情与消费者购梳需求的数据。运用“重新打造品牌内涵”“融合雁城文化”“结合现代时尚”三种创新设计方法,提出了衡阳制梳业产业传承与创新的设计策略。以期对今后相关的设计提供一定的理论支持。

This paper discusses the relationship between Yancheng culture and comb ceremony culture in Hengyang,Hunan,innovates the product design method of Yancheng cultural comb,and improves the current situation of single comb style,difficult to sell and unsalable in the market,so as to promote the development of comb industry in Hengyang.Based on the field survey and questionnaire survey,collect and analyze the market situation of Hengyang combing enterprises and consumers'demand for comb.Using three innovative design methods of"rebuilding brand connotation","integrating Yancheng culture"and"combining modern fashion",this paper puts forward the design strategy of inheritance and innovation of Hengyang combing industry.These methods can also provide some theoretical support for relevant design in the future.