论“人类命运共同体”的文化传播学意义

On Cultural Communication Significance of“a Community with a Shared Future for Mankind”

以“说服/征服”为目的的文化传播,一直是人类社会的常态。20世纪以来,多元文化理论从世俗哲学和文化批判两条路径对这种文化传播进行了反拨,出现了“边缘崛起”的理论倾向;而现代性社会理论也从市场和技术两个方面对自由、平等的价值予以了承诺。但现实的发展却背离了上述想象,社会仍处于分层与喧哗之中。“人类命运共同体”理念,为打破阶层固化的文化传播僵局提供了方向,它是对“回到生活世界”这一哲学常识的深入推进。文化传播必须把握住“共同”这一生活的本质,以“共同生活”为新科技集群的入口(场景),通过转变人的情感结构,实现文化传播目的从“说服/征服”转向“共享/分享”。

Cultural communication for the purpose of“persuasion/conquest”has always been the norm of human society.Since the 20th century,multicultural theory has reversed this kind of cultural communication from the two paths of secular philosophy and cultural criticism,and there has been a theoretical tendency of“marginal rise”.The theory of modern society also promises the value of freedom and equality from the two aspects of market and technology.However,the development of reality deviates from the above imagination,and the society is still in stratification and noise.The concept of“a community with a shared future for mankind”provides a direction for breaking the cultural communication deadlock of class solidification.It is an in-depth promotion of the philosophical common sense of“returning to the living world”.Cultural communication must grasp the essence of“common”,take“common life”as the entrance(scene)of new science and technology cluster,and realize the purpose of cultural communication from“persuasion/conquest”to“reciprocal sharing/sharing”by changing people’s emotional structure.