基于百度指数的校园安全网络关注度研究

On the Internet Attention Ratings of Campus Security Based on Baidu Index

为了获取校园安全的相关信息,人们往往会主动使用互联网进行搜索,这一行为反映了校园安全的受关注情况,即为“校园安全网络关注度”。论文将百度指数作为数据来源,以“校园安全”为关键词,统计2015-2019年期间搜索频次,挖掘“校园安全”词条下所蕴含的深层次信息,分析校园安全网络关注度的时空分布特征及其影响因素。论文发现校园安全网络关注度每年均呈现出相似的月度变化特征,与区域经济发展水平、学校数量、网民数量存在显著关系,媒体指数与网民搜索指数亦形成关联。掌握校园安全网络关注度,可以为提前谋划部署校园安全工作、有针对性地开展校园安全教育提供依据,亦有助于采取恰当措施提高校园安全管理水平。

In order to obtain information about campus security,people tend to visit relevant websites,which indicates the attention ratings of campus security.Taking"campus security"as a key word,we find its frequencies between 2015 and 2019,attempting to reveal the deeper implications behind the search item and analyze the temporal-spatial features and influencing factors regarding campus security's internet attention.Our research shows that the attention ratings are proportionate to regional economic development level,school number and internet user number,and media index is proportionate to internet users'search index.Thus,we should try to grasp the internet users'attention ratings of campus security for a better arrangement of activities or measures and the improvement of management.