新媒体与客家文化网络圈层的构筑与突破——以“抖音”为例

New Media and the Construction and Breakthrough of Hakka Culture Network Circle:Taking"Tik Tok"as an Example

客家文化是我国极具特色的地方文化和族群文化,历史悠久、意象丰富、内涵深厚,作为新兴媒介的新媒体,为客家文化的传播发展带来了新形态、新机遇。学者们对于移动互联网、数字化时代新媒体中客家文化的呈现与传播关注度较少,以“抖音”为代表的短视频社交媒体平台符合现代人接受信息的需求和方式,成为客家文化再度发展与传播极具影响力的互联网渠道。客家族群在抖音平台传播客家文化的过程中,构筑了客家文化网络圈层,客家文化在这一平台的传播存在着局限于客家圈层内部环绕传播的问题,针对当下这些传播形态与问题,人们应关注客家文化在新媒体平台的传播,致力于客家文化“破圈”传播。

Hakka culture is a distinctive local and ethnic culture in China,which has a long history,rich images and profound connotation.As an emerging media,new media has brought new forms and new opportunities for the communication and development of Hakka culture.Scholars have less concern about the presentation and dissemination of Hakka culture in the new media of mobile Internet and digital age.The short video social media platform,represented by Tik Tok,is in line with the needs and ways of modern people to accept information,and has become an influential Internet channel for Hakka culture to develop and spread again.Hakka ethnic groups have built Hakka culture network in the process of Hakka culture transmission on the Tik Tok platform.However,the dissemination of Hakka culture on this platform is limited to the surrounding dissemination within the Hakka circle.In view of these communication forms and problems,it should be paid attention to the communication of Hakka culture on the new media platform and be devoted to the"breaking circle"communication of Hakka culture.