乡村振兴背景下三明地区旅游文创产品设计研究

Design Research on Tourism Cultural and Creative Products in Sanming Area under the Background of Rural Revitalization

在乡村振兴战略背景下,旅游业逐渐成为加快乡村经济与区域经济发展的重要产业之一。旅游文创产品对促进当地旅游业发展和推动当地文化建设起到了关键性的作用。三明有不同类型的旅游资源,探索旅游文创产品的设计思路与方法,针对不同类型旅游资源开发出符合本地特色的文创产品。这些旅游文创产品可带动文创产业链的发展,助力乡村振兴。

Tourism has gradually become one of the pillar industries to accelerate the economic development in the rural and regional areas under the background of rural revitalization strategy.Tourism cultural and creative products have played a critical role in promoting the development of local tourism and the construction of local culture.Targeted at a variety of tourism resources in Sanming area,this paper aims to develop cultural and creative products with local characteristics for various tourism resources through investigating the design ideas and methods of tourism cultural and creative products.Thus,the cultural and creative industry chain can be developed through tourism cultural and creative products,contributing to the rural revitalization.