民俗元素在动画影视中的运用及其启示

The Application of Folk-custom Elements in Animation Films and Its Enlightenment

民俗元素的善用是建构经典动画影视风格的最强有力的工具和支撑之一。近年来,借助传统文化IP进行创作的国产动画影视获得了国人的青睐,这表明传统民俗和文化具有丰富的潜在价值。对民俗文化的加工和改编以及对民俗元素精妙运用的方式,是日本动画影视获得成果的因素之一,这值得国产动画进行批判性地参考和借鉴。当下中国动画影视有丰富的民俗文化作为故事讲述的语境和背景,把中国的民俗文化和民间文学改编成引发观众共鸣、激发观众共情的故事,可作为当代中国动画影视努力的方向之一。

The good use of folk elements is one of the most powerful tools to construct the unique style of classic animation films.In recent years,movies and TV programs created by Chinese animation with the help of traditional cultural IP have won the favor of Chinese people,indicating that traditional folk-customs and culture have rich potential value.The processing and adaptation of folk culture and the ingenious use of folk elements in Japanese classic animation films are one of the factors that make Japanese animation films successful,which is worthy of critical reference for domestic animation.At present,Chinese animation films have rich folk culture as the context and background of story-telling.Therefore,adapting Chinese folk culture and folk literature into stories that arouse audience's resonance and empathy can be one of the directions of contemporary Chinese animation films.