话语如何设计:另类之物与沟通伦理

How to Design Discourse:Alternative Things and Ethics of Communication

在语意学转向或称为"诗性转折"的学科范式转变中,设计越来越被作为话语,以及成为制造话语的方式。本文引介了一种新的设计概念"话语性设计",以另类之物作为媒介,启发反思与对话、制造公共话语以实现沟通伦理。本文将之理解为一种对设计价值的有效识别框架与意义构建机制,并从四个方面回答了"话语如何设计"这一问题。进而简要梳理了话语从言语现象转变为社会事件的知识脉络,分析了话语与设计的三种关系、指出"通过设计的话语"是话语性设计的主要领域,并从"设计——物——话语——行动"等四个向度分析了话语性设计的构成方式。最后,指出另类之物是实现沟通伦理的关键所在。

In the disciplinary paradigm shift called semantic turn or poetic turn,design is increasingly used as a discourse and a way of making discourse,This paper introduces a new design concept"discursive design"which uses alternative thing as a medium to inspire reflection and dialogue,to create public discourse,and to realize an ethic of communication.This paper deals with discursive design as a framework for effective identification of design values and a mechanism for constructing meaning,and answers the question of"how discourse is designed"from four aspects,briefly outlines the intellectual map of the transformation of discourse from a speech phenomenon to a social event,analyzes the three relationships between discourse and design,points out that"discourse through design"is the main area of discursive design,and also analyzes how discursive design is constituted in four elements:design-object-discourse-action,and finally demonstrates that alternative things are the key to the realization of communication ethics.