江苏省“一村一品一店”农业农村电商发展模式及对策研究

Research on the E-commerce Development Mode of“One Village,One Product,One Online Store”and Its Countermeasures in Jiangsu Province

近年来,电子商务在我国得到了快速发展,尤其在疫情期间发挥了重要作用,随着《数字乡村发展战略纲要》的提出,农业农村电商日益成为推动数字乡村建设,助力乡村振兴的新动能。以江苏省“一村一品一店”电子商务发展模式为出发点,分析了“一村一品一店”在推动农业创新、促进农村发展、带动农民增收中的作用与成效,探讨了“一村一品一店”发展的主要模式。同时,分析了该模式存在的一些问题,最后,提出了推进“一村一品一店”发展的对策建议。

In recent years,e-commerce has developed rapidly in China,especially during the novel coronavirus pneumonia.With the put forward of"digital rural development strategy outline",agricultural e-commerce was increasingly becoming the key to building digital villages and realizing rural revitalization.We analyzed the effect of"one village,one product,one online store"in the development of agriculture,rural and farmers,and discussed its main development model.At the same time,we analyzed some problems existing in this mode,and some countermeasures were put forward.