三级公立医院利用微信公众号开展健康科普的实践与探索

A practical exploration of carrying out medical science popularization in tertiary public hospitals by using wechat official account

医学科普是通过各种宣传方式,推送有利于让群众了解医学常识、疾病预防等科学健康的观念,公立医院在医学科普中扮演重要的角色。文章对广西南宁市某三级公立医院2018—2020年利用微信公众号推送健康科普的内容、表达形式、关注量等传播效果进行分析,探讨利用微信公众号开展健康科普的新模式,为公立医院开展医学科普新模式的实践提供一定的帮助。

Medical science popularization applies various Methods to help people to understand scientific and healthy concepts such as medical general knowledge and disease prevention.Public hospitals play an important role in medical science popularization.The article analyzes the communication effects of using WeChat public account in health science popularization from 2018 to 2020 in a tertiary public hospital in Nanning,Guangxi and discusses the new mode of using WeChat public account to carry out health science popularization so as to provide some help to public hospitals using new modes to carry out medical science popularization.